{"id":1177,"date":"2025-04-15T06:58:17","date_gmt":"2025-04-15T06:58:17","guid":{"rendered":"https:\/\/keweb.ee\/seo\/"},"modified":"2025-06-06T03:15:36","modified_gmt":"2025-06-06T03:15:36","slug":"seo","status":"publish","type":"page","link":"https:\/\/keweb.ee\/en\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"\n<section class=\"text-image-block layout-xl\">\n        <div class=\"text-image-block__media left\">\n        \n            <video autoplay muted loop playsinline width=\"864\" height=\"686\" loading=\"lazy\">\n                <source src=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/02.03.2024_19.20.01_REC-1-2.mp4\" type=\"video\/mp4\">\n            <\/video>\n\n                    <\/div>\n\n    <div class=\"text-image-block__content\">\n        <div class=\"content-wide\">\n                            <h2>Search Engine Optimisation or SEO<\/h2>\n                                        <div class=\"text-image-block__content-description\">\n                    <p>Search Engine Optimisation (SEO) is the process of making a website more search engine friendly.<\/p>\n<p>The use of Google Lighthouse helps to identify and improve several aspects of SEO. For example, if Google Lighthouse detects that a website lacks meta descriptions, adding them can improve the page&#8217;s visibility in search results, as meta descriptions help to define the page&#8217;s content. Similarly, if a page has a slow load speed, optimising it can improve the user experience and reduce premature page abandonment, which affects search engine results. SEO is an ongoing process, with Lighthouse analysis helping to identify areas for improvement, thereby helping to increase a website&#8217;s organic visibility in search engines.   <\/p>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"text-image-block layout-xl\">\n        <div class=\"text-image-block__media\">\n                            <picture>\n                <source media=\"(max-width:600px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/organicvspaideng-600x339.png\">\n                <source media=\"(max-width:1024px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/organicvspaideng-1024x579.png\">\n                <img loading=\"lazy\" decoding=\"async\"\n                    src=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/organicvspaideng.png\"\n                    alt=\"\"\n                    width=\"2209\"\n                    height=\"1249\" \/>\n            <\/picture>\n            <\/div>\n\n    <div class=\"text-image-block__content\">\n        <div class=\"content-wide\">\n                            <h2>Knowledge of SEO, or search engine optimisation.<\/h2>\n                                        <div class=\"text-image-block__content-description\">\n                    <h4>What is SEO?<\/h4>\n<p>SEO is the optimisation of a website for search engines (Search engine optimisation). SEO is the process of improving a website&#8217;s accessibility on search engines such as Google. Improved website findability means more visitors to a website and more visitors to a website means more revenue for that website. SEO is important in the natural part of a search engine, i.e. where it is not advertising (see image below).   <\/p>\n                <\/div>\n                                        <a class=\"text-image-block__content-button button--secondary\" href=\"https:\/\/keweb.ee\/en\/search-engine-optimisation-seo\/\" target=\"_self\" aria-label=\"Learn more\">Learn more<\/a>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"text-image-block layout-xl\">\n        <div class=\"text-image-block__media left\">\n                            <picture>\n                <source media=\"(max-width:600px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/passwiki-600x309.png\">\n                <source media=\"(max-width:1024px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/passwiki.png\">\n                <img loading=\"lazy\" decoding=\"async\"\n                    src=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/passwiki.png\"\n                    alt=\"\"\n                    width=\"929\"\n                    height=\"478\" \/>\n            <\/picture>\n            <\/div>\n\n    <div class=\"text-image-block__content\">\n        <div class=\"content-wide\">\n                            <h2>Consistency and patience will get you there<\/h2>\n                                        <div class=\"text-image-block__content-description\">\n                    <p>SEO is a marathon, not a sprint. Getting to the top of search results requires constant work and attention to detail. Consistent content creation, keyword optimisation and taking care of the technical side of your website will help to secure high search engine rankings. Our website is a perfect example of this, having reached the top ranking, even before Wikipedia, which is known for its high positions on Google. This did not happen overnight, but was the result of consistent optimisation and patience.    <\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Content Quality:<\/strong> the focus should be on creating valuable and relevant content that responds to visitors&#8217; search queries and keeps them on the website.<\/li>\n<li><strong>Keyword research:<\/strong> you need to choose the right keywords to optimise for.<\/li>\n<li><strong>Technical SEO:<\/strong> Make sure your website is technically optimised so that search engines can index it well and understand it better.<\/li>\n<\/ul>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"features-block layout-lg\">\n        \n    <div class=\"features-block__repeater \">\n                        <div>\n                    \n                                            <h5 class=\"title\">Why is SEO important?<\/h5>\n                    \n                                            <div class=\"text\"><p>In short, because it&#8217;s a big source of web traffic. If you want to get customers to your website from search engines, this is the most important marketing method. More than 70% of visits to pages come from search engines, the rest from social media and elsewhere.  <\/p>\n<\/div>\n                                    <\/div>\n                        <div>\n                    \n                                            <h5 class=\"title\">What does the price of SEO depend on?<\/h5>\n                    \n                                            <div class=\"text\"><ul>\n<li>the volume of the website<\/li>\n<li>SEO status of your page<\/li>\n<li>about competition<\/li>\n<\/ul>\n<\/div>\n                                    <\/div>\n                        <div>\n                    \n                                            <h5 class=\"title\">Are SEO results immediate?<\/h5>\n                    \n                                            <div class=\"text\"><p>No, SEO results are not instant and if anyone claims otherwise, it&#8217;s just a sales gimmick. Unfortunately, once SEO is done, there is no immediate jump in search engine rankings, but that doesn&#8217;t mean SEO doesn&#8217;t work. It can take 1-24 months to see SEO results and this depends on the competition and activity of other similar businesses.<br \/>\nCompared to paid advertising, SEO results are more permanent.  <\/p>\n<\/div>\n                                    <\/div>\n            <\/div>\n<\/div>\n\n\n<section class=\"promo-block layout-xl\">\n    \n    \n    <div class=\"promo-block__content\">\n                    <h2 class=\"promo-block__content-title\">Why is well optimised for Google Search Engine better than Google Ads?<\/h2>\n        \n                    <div class=\"text\"> <p data-start=\"1398\" data-end=\"1597\">An optimised website will ensure higher visibility in organic search results, bringing sustainable traffic without advertising costs. SEO builds credibility and reinforces a company&#8217;s reputation, unlike Google Ads, which provides quick but temporary and paid visibility in search engines. <\/p>\n<\/div>\n        \n            <\/div>\n\n<\/section>\n\n<section class=\"features-block layout-xl\">\n                <h2 class=\"features-block__title layout-sm\">Why work with us?<\/h2>\n    \n            <ul class=\"features-block__features\">\n                            <li class=\"features-block__features-feature\">\n                    <div class=\"features-block__features-feature-content\">\n                        <span class=\"feature-number\">01<\/span>\n\n                                                    <h4 class=\"feature-title\">Technical understanding<\/h4>\n                        \n                                                    <p>Understand how the code works to technically optimise the website for SEO.<\/p>\n                                            <\/div>\n\n                                                <picture class=\"feature-image\">\n                                <source media=\"(max-width:600px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Apis-3-600x600.jpg\">\n                                <source media=\"(max-width:1024px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Apis-3.jpg\">\n                                <img loading=\"lazy\" decoding=\"async\"\n                                    src=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Apis-3.jpg\"\n                                    alt=\"\"\n                                    width=\"1000\"\n                                    height=\"1000\">\n                            <\/picture>\n                    \n                <\/li>\n                            <li class=\"features-block__features-feature\">\n                    <div class=\"features-block__features-feature-content\">\n                        <span class=\"feature-number\">02<\/span>\n\n                                                    <h4 class=\"feature-title\">Meeting deadlines<\/h4>\n                        \n                                                    <p>Our projects move to a fixed schedule, without delay or compromise on quality.<\/p>\n                                            <\/div>\n\n                                                <picture class=\"feature-image\">\n                                <source media=\"(max-width:600px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-141-600x600.jpg\">\n                                <source media=\"(max-width:1024px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-141.jpg\">\n                                <img loading=\"lazy\" decoding=\"async\"\n                                    src=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-141.jpg\"\n                                    alt=\"\"\n                                    width=\"1000\"\n                                    height=\"1000\">\n                            <\/picture>\n                    \n                <\/li>\n                            <li class=\"features-block__features-feature\">\n                    <div class=\"features-block__features-feature-content\">\n                        <span class=\"feature-number\">03<\/span>\n\n                                                    <h4 class=\"feature-title\">Long-term support<\/h4>\n                        \n                                                    <p>After completion, we offer maintenance, performance monitoring and additional development work if required.<\/p>\n                                            <\/div>\n\n                                                <picture class=\"feature-image\">\n                                <source media=\"(max-width:600px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-133-600x600.jpg\">\n                                <source media=\"(max-width:1024px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-133.jpg\">\n                                <img loading=\"lazy\" decoding=\"async\"\n                                    src=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-133.jpg\"\n                                    alt=\"\"\n                                    width=\"1000\"\n                                    height=\"1000\">\n                            <\/picture>\n                    \n                <\/li>\n                            <li class=\"features-block__features-feature\">\n                    <div class=\"features-block__features-feature-content\">\n                        <span class=\"feature-number\">04<\/span>\n\n                                                    <h4 class=\"feature-title\">Clear cooperation and communication<\/h4>\n                        \n                                                    <p>Working with us is straightforward &#8211; we talk straight and keep you in the loop from start to finish.<\/p>\n                                            <\/div>\n\n                                                <picture class=\"feature-image\">\n                                <source media=\"(max-width:600px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-140-600x600.jpg\">\n                                <source media=\"(max-width:1024px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-140.jpg\">\n                                <img loading=\"lazy\" decoding=\"async\"\n                                    src=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-140.jpg\"\n                                    alt=\"\"\n                                    width=\"1000\"\n                                    height=\"1000\">\n                            <\/picture>\n                    \n                <\/li>\n                    <\/ul>\n    <\/section>\n\n<section class=\"title-text-block layout-md\">\n\n            <div class=\"title-text-block__title\"><h4>Want to know how SEO can help your website?<\/h4>\n<\/div>\n    \n            <div class=\"title-text-block__text\"> <p>Every website and business is different &#8211; we can help you figure out which SEO approach will really get you results. Get in touch and let&#8217;s talk through where to start.<\/p>\n<\/div>\n    \n<\/section>\n\n<section class=\"contact-form-block\">\n\n            <div class=\"contact-form-block__image\">\n            <picture>\n                <source media=\"(max-width:600px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/laptopmockup2closersecond-600x463.jpg\">\n                <source media=\"(max-width:1024px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/laptopmockup2closersecond-1024x789.jpg\">\n                <img loading=\"lazy\" decoding=\"async\"\n                    src=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/laptopmockup2closersecond.jpg\"\n                    alt=\"\"\n                    width=\"1920\"\n                    height=\"1480\" \/>\n            <\/picture>\n        <\/div>\n    \n            <div class=\"contact-form-block__form\">\n            <div class=\"keweb-contact-form-wrapper\"><div id=\"keweb-skeleton-1251\" class=\"keweb-contact-form-skeleton\"><div class=\"kwcf-field-skeleton\"><\/div><div class=\"kwcf-field-skeleton\"><\/div><div class=\"kwcf-field-skeleton\"><\/div><div class=\"kwcf-field-skeleton\"><\/div><div class=\"kwcf-field-skeleton\"><\/div><div class=\"kwcf-field-skeleton\"><\/div><div class=\"kwcf-button-skeleton\"><\/div><\/div><div class=\"keweb-contact-form\" id=\"keweb-form-1251-6a07eaeeb0eeb\" data-form-id=\"1251\"><\/div><\/div>        <\/div>\n    \n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1177","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/keweb.ee\/en\/wp-json\/wp\/v2\/pages\/1177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keweb.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/keweb.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/keweb.ee\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/keweb.ee\/en\/wp-json\/wp\/v2\/comments?post=1177"}],"version-history":[{"count":2,"href":"https:\/\/keweb.ee\/en\/wp-json\/wp\/v2\/pages\/1177\/revisions"}],"predecessor-version":[{"id":1323,"href":"https:\/\/keweb.ee\/en\/wp-json\/wp\/v2\/pages\/1177\/revisions\/1323"}],"wp:attachment":[{"href":"https:\/\/keweb.ee\/en\/wp-json\/wp\/v2\/media?parent=1177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}