{"id":1149,"date":"2025-04-12T05:55:29","date_gmt":"2025-04-12T05:55:29","guid":{"rendered":"https:\/\/keweb.ee\/google-ads-facebook-ads\/"},"modified":"2026-08-31T14:35:47","modified_gmt":"2026-08-31T14:35:47","slug":"google-ads-facebook-ads","status":"publish","type":"page","link":"https:\/\/keweb.ee\/en\/google-ads-facebook-ads\/","title":{"rendered":"Google Ads and Meta Ads"},"content":{"rendered":"    <section class=\"service-hero layout-xl\">\n        <div class=\"service-hero__label\">\n            <span>Digital marketing<\/span>\n            <svg class=\"service-hero__line\" viewBox=\"0 0 420 56\" preserveAspectRatio=\"none\" aria-hidden=\"true\" focusable=\"false\">\n                <path pathLength=\"1\" d=\"M1 4 H384 V50\" stroke-dasharray=\"1\" stroke-dashoffset=\"1\">\n                    <animate attributeName=\"stroke-dashoffset\" from=\"1\" to=\"0\" dur=\"850ms\" begin=\"120ms\" fill=\"freeze\" calcMode=\"spline\" keyTimes=\"0;1\" keySplines=\"0.22 1 0.36 1\" \/>\n                <\/path>\n                <circle cx=\"0\" cy=\"0\" r=\"4\" opacity=\"0\">\n                    <animate attributeName=\"opacity\" values=\"0;1;1\" keyTimes=\"0;0.001;1\" dur=\"850ms\" begin=\"120ms\" fill=\"freeze\" \/>\n                    <animateMotion path=\"M1 4 H384 V50\" dur=\"850ms\" begin=\"120ms\" fill=\"freeze\" calcMode=\"spline\" keyTimes=\"0;1\" keySplines=\"0.22 1 0.36 1\" \/>\n                <\/circle>\n            <\/svg>\n        <\/div>\n\n        <h1 class=\"service-hero__title\">\n            <span class=\"service-hero__title-primary\">Google Ads and<\/span>\n                            <span class=\"service-hero__title-secondary\">Meta Ads<\/span>\n                    <\/h1>\n\n        <div class=\"service-hero__content\">\n                            <div class=\"service-hero__description\"><p>Janeli sets up and manages Google, Facebook, and Instagram ads in line with the company&#8217;s goals. In addition to the campaign, we monitor the landing page and metrics so that results can be evaluated based on inquiries, purchases, or other relevant actions.<\/p>\n<\/div>\n            \n                            <a class=\"service-hero__button button--primary\" href=\"https:\/\/keweb.ee\/en\/contact\/\" target=\"_self\">\n                    Talk to Janeli                <\/a>\n                    <\/div>\n    <\/section>\n    \n<section class=\"text-image-block layout-xl\">\n    <div class=\"text-image-block__media left\">\n        \n                    <picture>\n                <source media=\"(max-width:600px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/DSC_4528_janeli-600x400.jpg\">\n                <source media=\"(max-width:1024px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/DSC_4528_janeli-1024x683.jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/DSC_4528_janeli-e1745378446971.jpg\" alt=\"Digiturunduse ja sotsiaalmeedia spetsialist Keweb tiimist\" width=\"1100\" height=\"733\" \/>\n            <\/picture>\n            <\/div>\n\n    <div class=\"text-image-block__content\">\n        <div class=\"content-wide\">\n                            <h2>Google Ads aims to meet existing demand<\/h2>\n            \n                            <div class=\"text-image-block__content-description\"><p>Google Search Ads are ideal for services and products that people are already actively searching for. We select search topics, write ads, set a budget, and exclude irrelevant queries.<\/p>\n<\/div>\n            \n                    <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"text-image-block layout-xl\">\n    <div class=\"text-image-block__media\">\n        \n                    <picture>\n                <source media=\"(max-width:600px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-151-600x338.jpg\">\n                <source media=\"(max-width:1024px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-151-1024x576.jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-151.jpg\" alt=\"Meta reklaamide seadistamine \u2013 Facebooki ja Instagrami kampaaniate haldamine\" width=\"1920\" height=\"1080\" \/>\n            <\/picture>\n            <\/div>\n\n    <div class=\"text-image-block__content\">\n        <div class=\"content-wide\">\n                            <h2>Meta ads generate and rekindle interest<\/h2>\n            \n                            <div class=\"text-image-block__content-description\"><p>Facebook and Instagram campaigns help you reach your chosen target audiences, promote your offer, and bring back people who have already visited your website. The appropriate campaign type depends on the product, content, and sales funnel.<\/p>\n<\/div>\n            \n                    <\/div>\n    <\/div>\n<\/section>\n<section class=\"features-block layout-xl\">\n                <h2 class=\"features-block__title layout-sm\">What does campaign management involve?<\/h2>\n    \n            <ul class=\"features-block__features\">\n                            <li class=\"features-block__features-feature\">\n                    <div class=\"features-block__features-feature-content\">\n                        <span class=\"feature-number\">01<\/span>\n\n                                                    <h4 class=\"feature-title\">Account and Goal Review<\/h4>\n                        \n                                                    <p>We&#8217;ll review the current setup, the proposal, the target audience, and the objectives.<\/p>\n                                            <\/div>\n\n                                                <picture class=\"feature-image\">\n                                <source media=\"(max-width:600px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-155-600x600.jpg\">\n                                <source media=\"(max-width:1024px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-155.jpg\">\n                                <img loading=\"lazy\" decoding=\"async\"\n                                    src=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-155.jpg\"\n                                    alt=\"L\u00e4bim\u00f5eldud sihtgruppidele suunatud reklaam\"\n                                    width=\"1000\"\n                                    height=\"1000\">\n                            <\/picture>\n                    \n                <\/li>\n                            <li class=\"features-block__features-feature\">\n                    <div class=\"features-block__features-feature-content\">\n                        <span class=\"feature-number\">02<\/span>\n\n                                                    <h4 class=\"feature-title\">Setting Up Campaigns<\/h4>\n                        \n                                                    <p>We&#8217;ll create the campaign structure, targeting, ads, and budget allocation.<\/p>\n                                            <\/div>\n\n                                                <picture class=\"feature-image\">\n                                <source media=\"(max-width:600px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-154-600x600.jpg\">\n                                <source media=\"(max-width:1024px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-154.jpg\">\n                                <img loading=\"lazy\" decoding=\"async\"\n                                    src=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-154.jpg\"\n                                    alt=\"P\u00f5hjalik SEO anal\u00fc\u00fcs\"\n                                    width=\"1000\"\n                                    height=\"1000\">\n                            <\/picture>\n                    \n                <\/li>\n                            <li class=\"features-block__features-feature\">\n                    <div class=\"features-block__features-feature-content\">\n                        <span class=\"feature-number\">03<\/span>\n\n                                                    <h4 class=\"feature-title\">Measuring Conversions<\/h4>\n                        \n                                                    <p>We check whether key activities are measured correctly and linked to campaigns.<\/p>\n                                            <\/div>\n\n                                                <picture class=\"feature-image\">\n                                <source media=\"(max-width:600px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-153-600x600.jpg\">\n                                <source media=\"(max-width:1024px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-153.jpg\">\n                                <img loading=\"lazy\" decoding=\"async\"\n                                    src=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-153.jpg\"\n                                    alt=\"Mitmek\u00fclgne digiturunduskogemus\"\n                                    width=\"1000\"\n                                    height=\"1000\">\n                            <\/picture>\n                    \n                <\/li>\n                            <li class=\"features-block__features-feature\">\n                    <div class=\"features-block__features-feature-content\">\n                        <span class=\"feature-number\">04<\/span>\n\n                                                    <h4 class=\"feature-title\">Monitoring and Optimization<\/h4>\n                        \n                                                    <p>We analyze the data we&#8217;ve collected and make informed adjustments to our targeting, ads, and budget.<\/p>\n                                            <\/div>\n\n                                                <picture class=\"feature-image\">\n                                <source media=\"(max-width:600px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-150-600x600.jpg\">\n                                <source media=\"(max-width:1024px)\" srcset=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-150.jpg\">\n                                <img loading=\"lazy\" decoding=\"async\"\n                                    src=\"https:\/\/keweb.ee\/wp-content\/uploads\/2025\/04\/Frame-150.jpg\"\n                                    alt=\"Illustratsioon tekstiga \u201cIsiklik l\u00e4henemine\u201d \u2013 personaalne ja kliendikeskne digiturunduse l\u00e4henemine\"\n                                    width=\"1000\"\n                                    height=\"1000\">\n                            <\/picture>\n                    \n                <\/li>\n                    <\/ul>\n    <\/section>\n<section class=\"title-text-block layout-md\">\n            <div class=\"title-text-block__title\"><h4>Would you like to get started or manage your existing ads?<\/h4>\n<\/div>\n    \n            <div class=\"title-text-block__text\"><p>Describe your offer, target audience, previous advertising experience, and approximate budget. Janeli will help you decide on the next step. <\/p>\n<\/div>\n    <\/section>\n\n<section id=\"kontakt\" class=\"contact-form-block contact-form-block--editorial js-brand-line\">\n    <div class=\"contact-form-block__intro\">\n        <div class=\"contact-form-block__eyebrow\">\n            <span>Google Ads and Meta Ads<\/span>\n            <i class=\"brand-line-track\" aria-hidden=\"true\"><\/i>\n        <\/div>\n\n        <h2 class=\"contact-form-block__title\">Tell us about your project<\/h2>\n\n        <div class=\"contact-form-block__description\">\n            <p>Briefly describe what you want to build, change or repair. We will review it and suggest a sensible place to start.<\/p>\n        <\/div>\n\n        <div class=\"contact-form-block__direct-contact\">\n            <p>Speak directly with the person doing the work.<\/p>\n            <div class=\"contact-form-block__contact-links\">\n                <a href=\"mailto:info@keweb.ee\">info@keweb.ee<\/a>\n                <a href=\"tel:+37256602000\">5660 2000<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n            <div class=\"contact-form-block__form\">\n            <div class=\"contact-form-block__form-heading\">\n                <h3>Send an inquiry<\/h3>\n                <p>Fill in the essentials. We will get back to you as soon as possible.<\/p>\n            <\/div>\n            Form ID is missing.        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1149","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads and Meta Ads | Keweb<\/title>\n<meta name=\"description\" content=\"Setting up and managing ads on Google, Facebook, and Instagram: objectives, targeting, measurement, tracking, and optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keweb.ee\/en\/google-ads-facebook-ads\/\" 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