Search Engine Optimisation or SEO

Search Engine Optimisation (SEO) is the process of making a website more search engine friendly.

The use of Google Lighthouse helps to identify and improve several aspects of SEO. For example, if Google Lighthouse detects that a website lacks meta descriptions, adding them can improve the page’s visibility in search results, as meta descriptions help to define the page’s content. Similarly, if a page has a slow load speed, optimising it can improve the user experience and reduce premature page abandonment, which affects search engine results. SEO is an ongoing process, with Lighthouse analysis helping to identify areas for improvement, thereby helping to increase a website’s organic visibility in search engines.

Knowledge of SEO, or search engine optimisation.

What is SEO?

SEO is the optimisation of a website for search engines (Search engine optimisation). SEO is the process of improving a website’s accessibility on search engines such as Google. Improved website findability means more visitors to a website and more visitors to a website means more revenue for that website. SEO is important in the natural part of a search engine, i.e. where it is not advertising (see image below).

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Consistency and patience will get you there

SEO is a marathon, not a sprint. Getting to the top of search results requires constant work and attention to detail. Consistent content creation, keyword optimisation and taking care of the technical side of your website will help to secure high search engine rankings. Our website is a perfect example of this, having reached the top ranking, even before Wikipedia, which is known for its high positions on Google. This did not happen overnight, but was the result of consistent optimisation and patience.

 

  • Content Quality: the focus should be on creating valuable and relevant content that responds to visitors’ search queries and keeps them on the website.
  • Keyword research: you need to choose the right keywords to optimise for.
  • Technical SEO: Make sure your website is technically optimised so that search engines can index it well and understand it better.
Why is SEO important?

In short, because it’s a big source of web traffic. If you want to get customers to your website from search engines, this is the most important marketing method. More than 70% of visits to pages come from search engines, the rest from social media and elsewhere.

What does the price of SEO depend on?
  • the volume of the website
  • SEO status of your page
  • about competition
Are SEO results immediate?

No, SEO results are not instant and if anyone claims otherwise, it’s just a sales gimmick. Unfortunately, once SEO is done, there is no immediate jump in search engine rankings, but that doesn’t mean SEO doesn’t work. It can take 1-24 months to see SEO results and this depends on the competition and activity of other similar businesses.
Compared to paid advertising, SEO results are more permanent.

Why is well optimised for Google Search Engine better than Google Ads?

An optimised website will ensure higher visibility in organic search results, bringing sustainable traffic without advertising costs. SEO builds credibility and reinforces a company’s reputation, unlike Google Ads, which provides quick but temporary and paid visibility in search engines.

Why work with us?

Want to know how SEO can help your website?

Every website and business is different – we can help you figure out which SEO approach will really get you results. Get in touch and let’s talk through where to start.