Search Engine Optimisation (SEO) is the foundation of any website’s success. A strong SEO strategy can help increase website findability, organic traffic and visitor engagement. But how to achieve the best SEO results?
Key steps for SEO optimisation
1. Choose the right keywords
- How to choose keywords? Use tools like Google Keyword Planner or Ahrefs to find the best keywords based on search volume and competition.
- Focus on “long-tail” keywords: long-tail keywords can bring more targeted traffic.
2. Optimise your content
- Quality is everything: Write interesting and relevant articles that solve your visitors’ problems.
- Natural use of keywords: include keywords in headlines and content, but don’t overdo it.
- Meta descriptions: write a unique meta description for each page, including a focus keyword.
3. Technical SEO
- Speed and performance: make sure your website loads fast – use tools like Google PageSpeed Insights.
- Mobile-friendliness: make sure your website is mobile-friendly and meets Google’s mobile-first indexing standards.
- SSL certificate: The secure HTTPS protocol is required by both users and search engines.
4. Linguistic strategy
- Internal links: create internal links to direct visitors to other relevant pages.
- External links: refer to reliable sources and work together to get quality backlinks.
- Broken links: check and fix broken links that can negatively affect your page’s SEO.
Practical tips for content optimisation
1. Image optimisation
- Add a sub-text to each image containing keywords.
- Use tools to optimise the size of the image without losing quality.
2. Structured data
- Add schema markup to your page to improve the display of search results (e.g. ratings, addresses and product information).
3. Blogging and regular content updates
- Blog posts give you the opportunity to add new keywords and keep visitors on your site for longer.
- Update older content regularly to keep it relevant.
Track your results
SEO optimisation never ends. Use tools such as Google Analytics and Google Search Console to:
- Monitor visitor traffic
- Analyse which keywords drive traffic
- Improve the technical performance of the website
Keweb.ee takes care of your SEO worries
Keweb.ee SEO services offer:
- In-depth keyword research in your field
- Content optimisation and technical support
- Creating and managing an SEO strategy that will drive sustainable organic traffic to your site.
Contact us and let our team help you achieve the best SEO results for your website.
Closing words
The best SEO results require a strategic approach, commitment and constant analysis. If you need help optimising your website, contact us today and take your site to the next level.
