If you want to be noticed and bought by, these activities are at the heart of digital marketing:

• A website that works – mobile-friendly, fast and clear information.
• Good SEO – to be found on Google without advertising money.
• Social media visibility – even a minimal presence keeps you in front of people.
• Google Ads – especially at the beginning, to bring in immediate traffic and test what works.
• Content creation – value-creating and trust-building content that tells your brand story.
• Monitoring results – it is not enough to “do something”, you need to measure and adapt.

SEO, or search engine optimisation, can help your website reach the right people at the right time, when they are looking for your product or service. Done well, SEO means your site will rise higher in Google search results, bringing in more organic traffic and trust without a constant advertising budget. The Keweb team focuses on both technical and content optimisation to make your website fast, logical and attractive to search engines.

Successful digital marketing is based on data. Google analytics can help you understand where your customers are coming from, what they’re doing on your site, and which channels are actually driving results. We’ll set the right metrics, track campaign behaviour and optimise based on what’s actually working – so you can be confident your marketing investment is paying off.